Web Ad Clicks

Feature Engineering

The data we have access to will not always be clean or contain all the information we need to build well-performing models. In this project I was able to generate new variables for use in my analysis based on inference from other variables that were present in the dataset.

Tensorflow

With the Python package Tensforflow, I was able to build a simple neural network. The documentation is very user friendly and gave me the building blocks needed to play around with different layer attributes and techniques.

Neural Networks for Business

For this project I found a great dataset that contains information about users on a particular website and whether or not they had clicked on associated ads. The goal of this project was to utilize neural networks to predict if a user would click on an ad based on variables such as user location, age, income, and other demographics.

Python

Analytics

Machine Learning

Data Visualization